Social media marketing is a platform to use when you really need to acquire knowledge from people around you in an interactive sense. SMM is an inexpensive and highly fixable if something goes wrong compared to other plans. You will be able to use feedback directly from your target audience so that you can correct mistakes in your approach.
Post new content frequently and with regularity. This has been shown by user statistics of subscriptions to magazines people have made. Be sure to post consistently so that visitors want to come back.