Email marketing is an effective way to keep in touch with your customers and generate new business leads. There are dozens of choices in email marketing and it can be overwhelming.
Do not ever send unsolicited emails. Your emails could be flagged as spam by people who are sent to customers that didn’t want to receive them. This is very bad for business and might even get your IP address blocked by certain Internet providers.
Make all emails personal as you possible. As is the case with any type of marketing effort, people are more likely to respond if they feel a personal connection with you. As an example, if you are aware of the reason why a group of your subscribers joined your list, then be sure to include something about that in your email.
You should avoid boring or overwhelming customers with too much content in the emails which contain excessive content. Focus on one topic per email and write a short copy which entices your customer to click through to read more.Your clients will greatly appreciate not being perplexed by too much unnecessary information.
Avoid bombarding your recipients with the “Buy Now”. They will know that you only care about selling services and products, but build a solid relationship and stay professional. Your customers will find this and be more apt to make a purchase from your company.
Use A/B testing of your subject lines to test which one has a better response. This provides a simple way of seeing which subject lines cause readers to open rates and which ones were simply ignored in subscribers’ inboxes.
Try different email formats with your readers. Always put the most important information and new offerings at the top of email messages. Try out different approaches to see which elicits the most responses.When you have a layout that is very effective, continually use it. This will ensure your customers will know what they can expect from your messages and where to go when they need.
Always obtain permission before contacting any customer via email. Unwanted emails qualify as spams and most people will be deleted. You could also violate your ISP’s policies by sending mass emails to consumers who have not chosen to receive them.
Avoid using a lot of graphics in your emails.
If you don’t, people may not trust you and that makes your business look bad. Some ISPs may even blacklist your emails, which can have a negative impact on your business.
Remember that many people today are depending on mobile devices to check their email. Learn about the constraints, and see to it that your emails can be read on phone-sized screens.
Do not send out emails that rely on pictures in your email to get your point across. A lot of email clients do not display images automatically. Your emails can seem unreadable and unattractive if the information depends too heavily on graphics. Always use clear text for your most critical information, and use descriptive alt tags for any images that you do use.
As you can see, email marketing is among the best ways to reach and increase your valuable customer base. What you have learned from this article will help you get the most from your email marketing campaign.